Gnosis is an Italian leading biotechnology company specialized in the development and production of fermentation-derived ingredients and natural finished products for pharmaceutical, nutraceutical, veterinary and cosmetic industries.
Mynd has supported Gnosis throughout all communication activities in order to achieve business goals by leveraging on offline and online tools, such as company profile, product brochures, white papers, websites and newsletters.
The company profile presents the company through numbers and evocative images, together with the storytelling of Gnosis mission: “Knowledge for a better life”. It shows company timeline, from foundation to the recent developments, a presentation of the headquarter, the R&D department and worldwide branch offices. It provides also an overview of the product range.
A specific brochure has been developed for the presentation of each product. It’s a brief but exhaustive portrait to introduce the active ingredients and to explain their origin, features, benefits, sales formats and communication channels.
The new corporate website offers the best user experience, every time and everywhere. It introduces the company, from the origin to the current worldwide presence and the full product range, shown by active ingredients or nutritional benefits, with links to product websites. The up-to-date news and events section and the rich social wall tell users about industry innovations and trends and celebrate Gnosis goals and awards.
The newsletter, as well as social media, is a strategic communication channel. It allows Gnosis to dialogue with its targets with a different tone of voice and a specific editorial plan for each product, market and country.