Our client is specialized in B2B sales and has assigned to us a deep analysis to define all the development opportunities in a specific European target country.
We’ve compared the macroeconomics and the typical aspects of the value chain, analysing the potential competitors of our client in the target area, both for their product and price policies.
Then, we’ve been focused on the short and long-term strategies that the company could set up: we worked on web animation, newsletter, customer service, review of the marketing plan and supply chain, entry of new suppliers.
Our client also needed an objective comparison regarding the features of its e-commerce compared to those of the competition.
The online purchasing process for each market player;
The strengths and weaknesses of each website (updates, product data sheets, discounts, promotions, information on the security of online purchases for the B2B customer);
The characteristics of the newsletters sent to customers (contents, graphic design, sending frequency) and the profits generated.
The achieved results have allowed our client to identify the required actions to improve the efficiency of its e-commerce.